Fashion retailers commit to supporting Covid-19 causes

Numerous international fashion retailers have pledged to support causes related to the coronavirus outbreak as the pandemic continues.

Luxury jeweller Tiffany & Co’s charitable foundation will commit US$1 million to Covid-19 related causes. It is allocating $750,000 to the Covid-19 Solidarity Response Fund for the WHO and $250,000 to The New York Community Trust’s NYC Covid-19 Response & Impact Fund.

The firm has also offered to match employee donations to any qualified nonprofit organisation supporting Covid-19 relief dollar for dollar.

US denim brand AG Jeans will give $1 million to the Covid-19 LA County Response Fund, supporting hospitals and clinics across the states, as well as contribute to rolling out coronavirus testing. It is keeping all staff on full pay at least through to the end of April.

Luxury group Capri Holdings, owner of the Michael Kors, Versace and Jimmy Choo brands, will give $3 million to Covid-19 relief efforts globally, targeted to each brand’s home territory – New York, Italy, and London respectively.

Apparel, footwear and accessories business VF Corporation will donate an initial $1.5 million to support local communities around the globe responding to the pandemic. The brand’s foundation is also running a two-for-one community match campaign up to an additional $500,000 on donations from VF employees and consumers who contribute via the company’s giving page.

VF’s contribution follows its donation in February of $100,000 to assist medical workers and community-led recovery in China. 

Esprit Europe co-founder Jürgen Friedrich, along with his wife Anke, have donated €50,000 to colleagues in China and their families who are affected by the coronavirus. The pair’s foundation works “to conserve nature and empower people”, establishing the basis for people to thrive physically and intellectually.


Jewellery firm Pandora has committed 10,000 medical masks to Danish hospitals that had originally been earmarked for use in its crafting facilities in Thailand. The masks were assessed as not needed once a local provider was sourced.

“We are passing on these to employees at Danish hospitals,” said Pandora’s VP of corporate communications and sustainability Mads Twomey-Madsen. “It’s a small gesture to health care workers who around the world are making fantastic efforts in these difficult times.”

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