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Stuck in a lockdown, what Filipinos are looking for online

Meta-search website iPrice Group has released data insights on the online behaviour of Filipino consumers during the coronavirus lockdown.

The firm’s e-commerce aggregator compared impressions of products on its platform between November last year (a month before the outbreak) and this March, when sudden strict restrictions on physical mobility that went into effect on March 12 left Filipinos searching for alternative ways of shopping. 

Impressions on kids’ outdoor pools increased by about 518 per cent during the period, as thousands of Filipinos searched for alternative ways to keep their kids active and under the sun during the quarantine.

While an increase in the consumption of medical face masks is expected and ubiquitous worldwide, the demand for skincare face masks in the territory grew by 236 per cent, suggesting Filipinos may be pampering themselves more at home during the lockdown.

As consumers in the Philippines seek ways to keep active and fit at home, interest in bicycles increased by about 97 per cent, and searches for gym dumbbells also increased by 80 per cent.

With internet access critical at this time, searches for ways to make internet connections faster, reachable, and more stable went up as impressions on wifi adapters grew about 597 per cent while LAN cables grew about 150 per cent in the Philippines market.

Restrictions on movement have affected in-person shopping, resulting in search hits for alternative ways to purchase essential home goods. Impressions on canned food grew

by 412 per cent, with the most searched-for brands being Delimondo, Purefoods, 555, and Century Tuna. Impression on biscuits increased by 310 per cent as well.

Many Filipinos conducted searches for disinfecting multipurpose cleaner Domex, with impressions on this product surging by 1097 per cent. Impressions on disinfectant spray Lysol grew by 721 per cent, while products with bleach, such as Clorox, Ariel, and Tide, grew by 172 per cent.

Searches for Covid-19 essentials such as medical face masks grew from zero to 100 per cent during the affected period, during which time the average price rose by nearly 86 per cent. Impressions on thermometers grew by 1295 per cent, while vitamin searches grew by about 123 per cent. Search impressions for hand sanitisers increased by 2207 per cent, while those on hand soaps increased by 989 per cent.

Impressions on Corona beer grew immensely by 2084 per cent – however, this is likely caused by searches on the coronavirus instead of the beer brand itself.

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