Chinese toy retailer Kidsland International is opening its fifth Hong Kong Lego store, despite the economic downturn and the continuing coronavirus pandemic.

“We see resilient demand for Lego products for kids and for those who are spending more time at home,” Kidsland executive director Sherman Hung told the South China Morning Post. “We believe a highly integrated offline and online operation will thrive in the redefined retail landscape post Covid-19.”

The new 2400sqm Hong Kong Lego store in Tuen Mun is targeting consumers in the New Territories West area and positioned as a base for home delivery of online purchases, according to a report in the SCMP. The store will also launch an appointments service for customers who book visits via an online app.

“Although the Covid-19 pandemic currently presents substantial challenges to the operating environment, the group’s Hong Kong business performance remains robust,” said Kidsland’s chairman and CEO Lee Ching Yiu, “and we remain cautiously optimistic about the group’s prospects and will continue to reform our operations.”