Lego Archives - Inside Retail Asia

Lego is mulling a rental service as part of a sustainability push

Danish toymaker Lego will potentially introduce a brick rental option to address plastic waste.

Lego China flagship heralds fresh focus on the east

The first Lego China flagship opened in Beijing last weekend, heralding a concerted attack on the mainland.

First certified Lego Thailand store for Siam Paragon

The first certified Lego Thailand store has opened at Siam Paragon in Bangkok.

Lego Mosaic Maker debuts in Yokohama store

Danish toy producer Lego has opened a store in Yokohama Landmark Plaza this week, introducing “Lego Mosaic Maker” to Japan.

Lego China plots major expansion

Lego China to accelerate its expansion following double-digit revenue growth in the first half of this year.

Toy brand Lego sheds premium image in India

Danish toy brand Lego is shedding its premium strategy to position itself as a mass-market brand in India.

Second flagship for Lego Group China

Lego Group China has started building a flagship store at People’s Square, Shanghai.

Coupang opens massive Korean online toy store

Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam products.

Surprise profit upswing

An unexpected profit upswing has marked the third quarter for China’s largest retailer.

Thinking small key to Toys R Us recovery

Thinking small – that’s the key to a Toys R Us recovery, according to CEO David Brandon.

Hamleys China opens super store in Xuzhou

Hamleys China has opened its second store, covering three levels in Xuzhou Sanpower International Plaza.

What went wrong at toymaker Lego?

A decade-long sales boom has come to an end for toymaker Lego.