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Lego

Lego Archives

Young at heart: Inside the reinvention of Lego

As the venerable toy company celebrates its 90th anniversary this year, Troy Taylor, general manager and vice president ...

Lego Foundation launches US$143m fund for childhood development

The Lego Foundation has launched a US$143 million global challenge to fund initiatives that make a positive impact on th...

The largest Lego store in the southern hemisphere is coming to Australia

And it's bringing a slew of new features and experiences to local customers.

The creative life: Lego exec Julia Goldin on the importance of play at work

If there is a singular skill that got us through the last couple of years in one piece, it is creativity.

Inside Lego’s Laundrette of Dreams in London

Few brands can inspire as much joy, optimism and nostalgia for young and old like Lego.

Lego building new brick factory in Vietnam as Asian market clicks

The move is the latest in Lego's decade-old strategy of placing production close to key markets.

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

The toy brand's promise to remove gender stereotypes from all its marketing going forward is likely to appeal to younger...

Colosseum kits and plastic flowers help Lego’s earnings double

Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to bu...

Inside Lego’s immersive new global store design

The Lego Group will debut a new immersive retail format in New York City on Friday as it seeks to strengthen brand love ...

An insider’s look into Lego’s digital strategy

After a rollercoaster year, Danish toy giant Lego’s online sales are now on par with its in-store sales,