Lego Archives - Inside Retail Asia
Danish toy brand Lego has launched Lego Monkie Kid, its first Chinese-inspired theme to boost its engagement with Asian customers.
Chinese toy retailer Kidsland International is opening its fifth Hong Kong Lego store, despite the economic downturn and the continuing coronavirus pandemic.
Chinese tech retailer Xiaomi says it has reopened more than 1800 retail stores across Mainland China and that the majority of its suppliers had resumed production.
Danish toymaker Lego will potentially introduce a brick rental option to address plastic waste.
The first Lego China flagship opened in Beijing last weekend, heralding a concerted attack on the mainland.
The first certified Lego Thailand store has opened at Siam Paragon in Bangkok.
Danish toy producer Lego has opened a store in Yokohama Landmark Plaza this week, introducing “Lego Mosaic Maker” to Japan.
Lego China to accelerate its expansion following double-digit revenue growth in the first half of this year.
Danish toy brand Lego is shedding its premium strategy to position itself as a mass-market brand in India.
Lego Group China has started building a flagship store at People’s Square, Shanghai.
Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam products.
Lego has won its first copyright court case in China, citing an infringement by products under the name Bela.