Lego Archives - Inside Retail Asia

Lego boosts its China cred with first locally inspired theme Monkie Kid

Danish toy brand Lego has launched Lego Monkie Kid, its first Chinese-inspired theme to boost its engagement with Asian customers.

Fifth Hong Kong Lego shop opens despite absence of mainland tourists

Chinese toy retailer Kidsland International is opening its fifth Hong Kong Lego store, despite the economic downturn and the continuing coronavirus pandemic.

Xiaomi reopens 1800 stores across China

Chinese tech retailer Xiaomi says it has reopened more than 1800 retail stores across Mainland China and that the majority of its suppliers had resumed production.

Lego is mulling a rental service as part of a sustainability push

Danish toymaker Lego will potentially introduce a brick rental option to address plastic waste.

Lego China flagship heralds fresh focus on the east

The first Lego China flagship opened in Beijing last weekend, heralding a concerted attack on the mainland.

First certified Lego Thailand store for Siam Paragon

The first certified Lego Thailand store has opened at Siam Paragon in Bangkok.

Lego Mosaic Maker debuts in Yokohama store

Danish toy producer Lego has opened a store in Yokohama Landmark Plaza this week, introducing “Lego Mosaic Maker” to Japan.

Lego China plots major expansion

Lego China to accelerate its expansion following double-digit revenue growth in the first half of this year.

Toy brand Lego sheds premium image in India

Danish toy brand Lego is shedding its premium strategy to position itself as a mass-market brand in India.

Second flagship for Lego Group China

Lego Group China has started building a flagship store at People’s Square, Shanghai.

Coupang opens massive Korean online toy store

Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam products.

Lego wins case against Bela rip-off products

Lego has won its first copyright court case in China, citing an infringement by products under the name Bela.