Hyundai Department Store will hold the industry’s first no-guest fashion show to help small and medium-sized fashion brands suffering from the aftermath of the novel coronavirus pandemic.

The fashion show will feature 25 Korean small and mid-sized fashion brands and be broadcast live on Hyundai Department Store’s official YouTube channel for three hours from 7 pm on Saturday.

In partnership with the Global Video Commerce Association, the fashion show will also be broadcast on live channels of overseas online malls such as Taobao, an online mall in China, and Shopee, an online mall in Southeast Asia.

In addition, 30 influencers will participate in the event and broadcast the fashion show live on their respective social media accounts.

• Original reporting by Korea Bizwire.