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Muji Japan moves online as Covid-19 crisis closes stores

Muji Japan has launched an online store on Amazon, strengthening its e-commerce presence as the Covid-19 crisis closes stores.

According to the Nikkei Asian Review, the new Muji Japan online store will feature 250 items, mostly beauty products, storage containers and cooking utensils.

It is the first time Japan’s Ryohin Keikaku has sold Muji products via an online platform outside its own e-commerce store. With Amazon’s extensive user base, the company hopes to attract more potential customers.

The launch with Amazon follows the closure of 280 physical stores across Japan and many others having to trade for reduced hours due to social-distancing requirements in the wake of the Covid-19 pandemic.

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