7-Eleven and Nike to launch co-branded sneakers
7-Eleven and Nike will collaborate to create a new sneaker featuring the convenience-store chain’s distinctive logo colours, but the shoes will most likely be released only in Japan.
According to multiple blogs covering sneaker news, the new 7-Eleven and Nike SB Dunk Lows will feature a colour-blocking design in orange, green, and red and will come with a three-pack of extra laces to match, each with stripes in the three logo colours at the tips. Nike’s own logo will be displayed on the sides of the shoe with 7-Eleven’s logo seen embroidered onto the lateral heel.
The midsole uses Nike Air technology to ensure consistent optimal cushioning.
While initial reports suggest that the shoes may only be available in the Japanese market, some sneakerheads suspect the launch may this time be a little more widespread given 7-Eleven’s rapid spread across new markets, especially in Asia.
This is Nike’s second collaboration with the chain since its Christmas SB Dunk High Pro sneakers were released in 2008.
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