LVMH-owned watchmaker Hublot has opened its largest flagship store yet in Tokyo’s Ginza shopping district in Japan.

Called “Hublot Tower”, the new flagship features a 56-metre-high artistic facade with glass panels scattered with mirrored tiles.

Located on Chuo-dori Street, Hublot’s Ginza store occupies a 300sqm space, spanning three floors. The store’s design was inspired by the cosmopolitan city, using different materials such as mirrors, glass, marble and metal to create a contemporary style.

“In only 40 years, Hublot has seen many firsts and many successes, and today is again another milestone for our Maison,” said Ricardo Guadalupe, CEO at Hublot.

“We have long had a presence on the most prestigious streets in the world’s metropolises and from today in Japan too, our number one market. Hublot Tower is a symbol of the fusion of modernity and tradition that we ardently pursue and uphold in all our actions.”

All of Hublot’s collections, including the brand’s latest limited-edition Big Bang GMT All Black Yohji Yamamoto watch, can be founded on the store’s first floor. The second floor houses a VIP experience room, and the third floor an exhibition space.