The first 7-Eleven in Hunan has broken the global opening-day sales record for the convenience-store brand, reporting US$70,310 of turnover.

According to the Federation of Industry and Commerce of Hunan, the first 7-Eleven store attracted more than 5000 customers on its opening day. The most popular products sold were more than 5000 Japanese oden sticks, 3000 sushi balls, 1500 desserts and 600 loaves of bread.

“The introduction of Japanese brands will help upgrade the industry and the overall operation level of convenience stores in Changsha,” said Hu Zijing, president of Friendship&Apollo – owner of the 7-Eleven Hunan franchise.

Friendship&Apollo acquired the 7-Eleven’s Hunan franchise rights last October. However, due to the Covid-19 pandemic, the opening was twice postponed.