Chinese e-commerce giant JD has launched a strategic partnership with video sharing and live-streaming platform Kuaishou.

The partnership, which focuses on supply chain, will allow Kuaishou users to purchase products provided by JD without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.

The two firms are launching their first large-scale promotional event on Kuaishou’s platform today, as celebrities and more than 100 well-known Kuaishou KOLs conduct promotions via livestreams.

JD is providing substantial discounts on a range of popular items for today’s promotion, including Apple iPhones and iPads; Chinese Moutai liquor; Nintendo Switches, Estee Lauder essence, and Mac lipsticks, among others.

Apart from celebrities and KOLs, all anchors on Kuaishou are able to sell the products in their livestreams and short videos.