South Korea beauty giant AmorePacific has launched its luxury brand Sulwhasoo across India exclusively with Indian retailer Nykaa.

“In recent years, Nykaa has led the South Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients,” said Falguni Nayar, founder & CEO of Nykaa. 

Prior to Sulwhasoo, Amorepacific already introduced other brands in the country such as Innisfree, Laneige and Etude. 

“I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skin care routines in future,” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.

Sulwhasoo is Amorepacific’s signature luxury brand based on Korean ginseng.

The Sulwhasoo India range will include the brand’s First Care Activating Serum and other lines such as Concentrated Ginseng Renewing line and Essential line.