Tops unveils new supermarket format in Bangkok
Bangkok’s Tops Market Westgate has undergone a major renovation designed to position the supermarket as the “most complete premium lifestyle supermarket in Thailand”.
The revamp features six “magnet” zones introducing more than 40,000 globally sourced products and focused on meeting a broad range of target consumer trends, in a move to match Central Plaza Westgate’s own development plans and ambitions to become a Western Bangkok shopping hub. The zones include a bakery, health food store, international snacks market, a beauty and lifestyle zone, a dine-in section and a pet accessories store. The renovation also features a farmers’ market.
“The complete transformation of Tops Market Westgate is part of our strategy to move our business forward to meet changing consumer trends,” said Central Food Retail COO Sujita Phengoun. “We aim to elevate the shopping experience by offering a premium lifestyle supermarket for our customers to enjoy a new experience and have more fun while shopping.
“Tops Market Westgate is a blueprint store for our premium lifestyle supermarkets in 2020, offering the most complete products and services in Thailand. There are six new zones which will serve as magnets that draw all customer groups. The renovation is in line with the expansion and increased purchasing power of consumers in Western Bangkok, and resonates with Central Westgate’s strategies to expand our customer base in eight provinces … in order to be the number one destination in Western Bangkok.”
Tops Market Westgate also features a fresh-food zone, a parenting zone, a fashion zone and a promotions zone.