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Balenciaga faces backlash over Chinese Valentines Day-exclusive mockery

A still from Balenciaga’s offending Chinese campaign.
Luxury label Balenciaga has drawn widespread scorn in China over promotional material for a new handbag range. In celebration of yet another Chinese Valentines Day (QiXi), Kering-owned Balenciaga has released four limited-edition bags of its Hourglass collection on Tmall. Graffiti-style text on the Balenciaga Qixi bag. Graffitied on the bag are Chinese phrases such as “He loves me”, “I love you”, “You love me” and “I love me”. Each of these bags sell for US$2000. The campaign is