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Gentle Monster unveils new flagship concept in Shenyang

Gentle Monster has unveiled another flagship concept in Shenyang, China after launching the “Memory” theme in Hangzhou last month. 

Themed “New Normal”, the Korean eyewear retailer’s new store in Shenyang is inspired by the idea of how AI will be “deeply embedded in human life.” The story behind the new concept, according to the company, is “the upcoming future where AI is no longer a strange concept, but a ‘New Normal’.”

When entering the store, visitors will see a sculpted “AI shepherd”, keeping an eyes over his sheep.

“With more data collection, this AI shepherd is able to nurture the herd with more care than the past generations,” Gentle Monster explained. “The space past him exhibits the advanced technology of monitoring devices used to detect potential danger to guard the sheep.”

Several artworks are featured on the store’s walls and floors. The Gentle Monster Shenyang store also houses a lion head sculpture in gold and dark blue-grey colours. 

“The Gentle Monster Shenyang store embodies the brand’s evolving identity, and visitors will be able to experience the future world where the ‘New Normal’ dominates the norm,” the company said. 

The store extends the technology theme of Gentle Monster’s new flagships. The Hangzhou store ‘Memory’ explores the concept of future technology restoring lost memories.

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