Thailand’s CP Group is taking the 7-Eleven convenience-store chain into Laos after winning franchise rights for the country.
The first 7-Eleven store in Laos will be opened in the capital city, Vientiane in 2022.
“With its remarkable success in Thailand, I can think of no one better than CP All to bring the 7-Eleven brand to consumers in Laos,” said Joe DePinto, CEO at 7-Eleven. “This relationship promises to bring additional jobs and economic opportunities throughout region.”
Under the agreement, CP Group’s subsidiary CP All will oversee store construction and start to modernise the small-retail environment, according to the company. The 7-Eleven Laos network will offer international products, beverages, snacks and consumable fresh foods with recipes developed for regional tastes.
CP All now holds franchise rights for 7-Eleven in three Southeast Asian countries, with Laos following Thailand and Cambodia. Laos will be the 7-Eleven’s 20th international market.
CP Group signed a master franchise agreement to operate the chain in Cambodia last year. In July, the company received reports of an unauthorised party representing itself as 7-Eleven’s master franchisee in the country and attempting to sell outlets.