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How the pandemic has changed bricks-and-mortar retail for the better

mac innnovation lab
MAC invites customers to virtually try on makeup at new store concept. Image: Supplied.
Advanced in-store technologies, like virtual and augmented reality, have been nothing more than a pipe dream for many retailers over the years. Only now are we starting to see these exciting trends go mainstream.  The Covid-19 pandemic has driven home the need for more convenient, more exciting experiences, with less touch of course.  And retailers have taken note. Many of the big players are moving at pace to meet the needs of the changed shopper, but even smaller shifts towards digit