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“Pretty wild”: Kate Morris reflects on Adore Beauty’s IPO

Image of Kate Morris
Kate Morris says Adore Beauty will remain a values-led business after it’s public. Image: Supplied
Kate Morris has plenty of reasons to feel proud of herself right now. Adore Beauty, the online beauty business she co-founded in a garage 20 years ago, is on track to list on the Australian Securities Exchange later this month with a value of $614.8 million.  “It’s pretty wild,” Morris told Inside Retail on Wednesday, shortly after the company’s prospectus was lodged. “Even five years ago, I couldn’t have imagined that it would be a possibility for us.”  That might be bec