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The post-Covid sales pitch: repair, repurpose, resell

A girl going shopping.
Since the pandemic, consumer values have changed. Image: Unsplash
Faced with uncertainty, many companies are doing more with less. The same could be said of their customers as people put off buying what they already have and start to rethink what they really need. As purchasing becomes more considered, the retail landscape will be more competitive. In an upside-down world, the retail brands well placed to fight for share may be the ones that help customers buy less and waste less. While it seems counterintuitive, this approach can help brands have real convers