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Moensie Rossier

From the author

Opinion: Are you wasting time being a ‘woke’ brand?

There's not much point in brands being good corporate citizens if it doesn't make an impact to the bottom line.
A girl going shopping.

The post-Covid sales pitch: repair, repurpose, resell

Post-pandemic, there will be an opportunity for brands to help people make more informed choices around consumption.
The inside of a clothing store.

Opinion: What’s the point of physical stores now?

There's an opportunity to define the post-pandemic experience and stand out from the crowd, with new ways to make shoppi...

What all great stores have in common

When retailers create environments that merely reflect the category they’re in, they end up looking and feeling much the...