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Smart-commerce platform Shopline brings indie brands to luxury mall IFC


Asia’s smart-commerce platform Shopline has opened its first-ever pop-up store within Hong Kong’s luxury IFC mall in Central.

Shopline helps brands of all sizes achieve local and international growth through an omnichannel presence and to date, has helped more than 200,000 merchants open stores online, including brands such as Durex and Bee Cheng Hiang.


Dubbed ‘Powered by Shopline’, the pop-up provides indie brands the opportunity to have a physical presence in the mall over the course of six months. Each merchant will have the opportunity showcase its brand and products according to set themes.

Currently, Shopline is featuring Hiwalk, a popular Taiwanese snack brand, famous for its signature egg rolls and snacks. The store uses digital signage to display brand videos and product information to portray its environmental credentials. During the first month, proceeds from the sale of specific items will be donated to Hong Kong Dolphin Conservation Society.


Powered by Shopline uses the company’s POS system that enables one-stop management with product inventory, stock, pricing, order and shipping status and sales data. Merchants can also centrally manage customer databases, and sales data to assess consumer behaviour with the support of CRM and data-analytics tools.

The store also has a supporting online website that features the pop-up store’s merchandise and other exclusive pre-order items. A live-streaming booth as part of the platform’s Shopline Live function in the store allows merchants to boost online sales.


The pop-up also has a smart locker hosted by SF Express, allowing the store to become a pick-up point for Shopline’s merchants’ customers. The click-and-collect feature serves as an additional pickup option for online customers and can attract new sales opportunities from the neighbourhood and high foot traffic.

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