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The clever tech behind Sass & Bide’s new showstopping window display

Sass & Bide is the first retailer in the world to use this new technology. Image: Supplied
At a time when many retailers are shrinking their bricks-and-mortar store networks and shifting their focus to e-commerce, designer fashion brand Sass & Bide is putting a spotlight on its stores – literally.  The retailer last month installed a new projector system in its flagship location on Oxford Street in Paddington that enables it to play footage from runway shows, product shoots and other digital content on its windows. Unlike LED television screens, which appear in some shop wi