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Everlane’s international GM talks growth in China

Everlane says it is exploring new sales channels in China. Image: Supplied
Nowadays, it’s common practice for fashion brands to tell customers how and where their products are made, but that wasn’t the case in 2010, when US fashion brand Everlane was founded.  The clothing brand’s mission to provide “radical transparency” into the supply chain, including the cost of manufacturing and transporting its jeans, t-shirts and jumpers, was unheard of, and earned Everlane a devoted following around the world.  Primarily an online business (the brand has aro