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ShopWorn opens Hong Kong office to lead Apac expansion

ShopWorn jewellery
ShopWorn is heading to the Asia-Pacific region.

Authentic luxury-goods platform ShopWorn has opened a satellite office in Hong Kong ahead of a planned expansion in Mainland China and Asia-Pacific.

Unlike other online marketplaces, ShopWorn, launched in 2015, sells designer labels at discounts of 50 to 90 per cent off the Manufacturer’s Suggested Retail Price (MSRP).

From Carl F. Bucherer to Graham and more, past season’s luxury watches, jewellery and other accessories sourced directly from brands and authorised retailers can be found on ShopWorn with authenticity guaranteed.

The prices are kept low because items have never been worn by the consumer or pre-owned, but merely ‘shop worn’ – an industry term for merchandise that has been used in in-store displays.

Typically, luxury retailers would either designate specific merchandise to be used in visual merchandising displays, or write-off items that have been lightly handled but are in unsaleable condition, selling them to staff at a substantial discount, or destroy them.

ShopWorn also launched its first overseas virtual flagship on Tmall Global to target 800 million high-end Chinese consumers, joining other luxury labels from Dunhill to Marc Jacobs as of late – just in time for Singles Day.

The platform aims to expand to Europe and other markets during the next five years, while a presence on other major Asian marketplaces such as Shopee, Lazada and JD are already in the works.

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