LG Electronics has unveiled an eco-friendly clothing line in collaboration with British online fashion retailer Net-A-Porter as the South Korean tech giant pushes marketing for its clothing-care appliances.

The appliance maker said it joined with the premium online fashion marketplace to launch a limited-edition range named LG X Net-A-Porter Sustainable Collection.

The two partners cooperated with global fashion brands, including Le Kasha of France, Mara Hoffman of the US and Bondi Born of Australia, to release 13 types of environmentally friendly apparel.

LG Electronics said the launch of the new clothing line is part of its “Care for What You Wear” global campaign that aims to protect the environment by reducing fabric waste.

It added that the clothes from the new brand can be easily managed through its clothing care appliances, including the Styler, LG’s steam closet that keeps clothes fresh and deodorised without dry cleaning.