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How Australian bridal brand Kyha aims to be the next Vera Wang

When most bridal brands attempt to diversify their business and branch out into new categories, they see bridesmaid dresses as an obvious place to start. Not so for One Day Bridal, which has just rebranded to Kyha to better reflect the range of products it plans to offer going forward. Named after the company’s founder and creative director Kyha Scott, the business’ heart and soul will remain in bridal, according to CEO and managing director Claire Murphy, but it will also offer gowns, separ