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The History of Whoo to open luxury Korean beauty flagship store in Canada

South Korea’s LG Household & Health Care is to open The History of Whoo – a luxury flagship cosmetics store in Canada. 

Located at the Cadillac Fairview Richmond Centre in British Columbia, the multi-brand concept store houses a full selection of beauty products from The History of Whoo, O Hui and Su:m37. All these brands are South Korean luxury beauty labels owned by LG Household & Health Care. 

The flagship store’s design features modern elements such as gold-plated fixtures, Gani marble floors, mirrored ceilings and a dramatic custom-crafted chandelier.

The store offers personalised one-on-one consultation services with beauty consultants. 

The flagship is scheduled to open on Friday (November 20). The company will give away a limited-edition cosmetic case filled with deluxe samples valued at more than $100 to the first 75 customers. 

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