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How one Kiwi couple turned good design into big business

Wishbone Design wants to help families consume less. Image: Supplied
The first thing you see on the Wishbone Design website is a photo of a man and young girl packing colourful boxes into a kombi van in a warmly lit warehouse. There’s a dog and one of the brand’s signature wooden kids’ bikes in the foreground, a clue that the photo was taken at Wishbone’s headquarters in Wellington, but no buy button in view.  It’s an unorthodox choice for an e-commerce business. Most online retailers reserve the central space on the homepage for their best-selling