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Conscious consumerism could break the camel’s back this Christmas

To say that 2020’s holiday season has an air of immediacy, or emergency, surrounding it could be the understatement of the century. Many businesses have struggled to gain a foothold in the market since the onset of Covid-19, while many others have been granted strong online sales and increased sales simply because of the industry they trade within.  And while industry associations are expecting a strong Christmas this year, with pent-up demand set to make up for the difficult year retaile