South Korean health and beauty chain CJ Olive Young is expanding its presence in Southeast Asia in partnership with Shopee.
By launching an online store on Southeast Asia’s biggest e-commerce platform, the company hopes to improve its position in the global market. The store features about 300 items under its six private brands, including WakeMake, Colorgram, RoundAround and Bring Green.
“Olive Young will actively seize opportunities in the global market to grow and lead the globalisation of Korean cosmetics,” said a spokesperson from CJ Olive Young.
Described as ‘the Amazon of Southeast Asia’, Shopee currently operates in seven Asian countries, including Singapore, Thailand, the Philippines and Vietnam. Indonesia and Malaysia will be the first two countries to have Olive Young online store under Shopee. The company said it plans to expand to Taiwan this March.
The partnership with Shopee is not Olive Young’s first attempt to grow its business in Southeast Asia. In late 2019, the South Korean brand signed with Dairy Farm to distribute its products through Guardian stores in some countries in the regions, including Indonesia and Singapore.
Founded in 1999, Olive Young is part of South Korean conglomerate CJ Group.