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Cheers! The big trends in liquor for 2021

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As people all over the globe remained at home last year, along with activewear, sporting goods, furniture and skincare, liquor experienced a rise in sales. How is the industry shaping up in 2021 and what are some of the ways brands are responding to new consumer behaviour?  Inside Retail interviewed industry experts Dan Murphy’s managing director Alex Freudmann, Alex Howard, founder of The Seltzer Store and Norrelle Goldring, executive director of Illuminera Australia and DBM Consult