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VIDEO: How Senreve created the next It bag

Handbag retailer Senreve recently expanded into Asia. Image: Supplied.
It’s no easy feat creating a new It bag in the luxury market, when your competitors are mega brands like Louis Vuitton, Fendi and Hermes. But when US startup Senreve created the convertible leather Maestra, it wasn’t long until it was an Insta-hit and dangling on the arms of celebrities from Taylor Swift and Priyanka Chopra to Anna Kendrick and Jessica Alba. Here, we chat with co-founder Coral Chung about how the six-year-old brand is disrupting the luxury sector, why she specifically search