Korean lifestyle group Iicombined has expanded its retail presence with the debut of its multi-brand concept, Haus Nowhere, in Bangkok, Thailand.
Located at IconSiam’s M floor, the location introduces two major brand flagships: The first Tamburins store in Southeast Asia and the largest Gentle Monster location in Thailand.
The new retail destination is part of the brand’s ‘Future Retail’ concept across key global cities. Bangkok becomes the fifth Haus Nowhere site after Seoul, Shanghai, Shenzhen, and Dosan.
Tamburins, the Seoul-based fragrance and beauty label established in 2017, has entered Southeast Asia with a full product range and “store-exclusive items”, including a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance with a Puppy Case.
Gentle Monster’s newest store is the eyewear brand’s third in Bangkok and its largest nationwide. The company previously opened at EmQuartier and Siam Paragon, making Thailand one of its most active Southeast Asian markets.
The flagship features the brand’s signature installation-led design and positions Bangkok as a key market for the label, supported by both domestic shoppers and regional visitors.
The site also features the ‘Sunshine Giant Dog’ installation, shown outside Seoul for the first time.