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Welcome to the battle of bricks-and-mortar beauty

In the middle of the Sydney CBD, a bloody bricks-and-mortar beauty battle is playing out. Retailers are fighting tooth and nail to claw their way into customers’ hearts through shiny new store designs, exclusive brand partnerships and a lengthy menu of services, from blowdries to masterclasses.  Just take a look at Pitt Street Mall. There’s the huge Innisfree flagship store, several doors down from the minimalist Aesop store, the brand’s largest in the world. Around the corner are Mye

Masterclasses are only for Professional Subscribers

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  • Exclusive masterclass access.Part of Retail Week 2021
 
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