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Starbucks opens its largest Thai store yet

Starbucks Thailand has unveiled a new Starbucks Reserve at Bangkok’s IconSiam, its largest store yet in the country. 

The new location marks Starbucks’ 12th Reserve Bar and 417th outlet in Thailand, where it has traded for 22 years.

Spanning 1269sqm, the cafe features floor-to-ceiling windows offering broad views of the Chao Phraya river. Starbucks IconSiam also houses distinct artwork and design pieces, including a colourful mural depicting Bangkok’s familiar landmarks, created in partnership with local artists. 

Inside the new Starbucks store at IconSiam.

The store’s interior is highlighted with a giant wood-carved mural that celebrates the traditional art of Thai wood carving, depicting rural scenes and coffee craftsmanship. Stadium seating resembles the river’s contours, the mezzanine ceiling features crafted lanterns in a nod to Bangkok’s Loy Krathong festival. 

Artworks and colours reflect Thai culture.

Sara Trilling, president, Starbucks Asia Pacific, said the opening marks a significant milestone for Starbucks as it introduces a store that recognises the company’s coffee heritage and celebrating Thailand’s “rich and diverse culture”.

The multilevel store is Starbucks’ largest yet in Thailand.

Starbucks Reserve IconSiam will be the first store in the country to feature the Muan Jai Blend, sourced in partnership with Northern Thai coffee farming communities. It is also the first in the market to feature a Teavana Bar. 

The Teavana Bar at Starbucks IconSiam.

“Thailand has a rich history of coffee production and we’re proud to have shared our passion for coffee with our customers, partners and communities since first opening our doors herein 1998,” said Nednapa Srisamai, MD at Starbucks Coffee Thailand. “The store is a fantastic showcase of craftsmanship and underscores our commitment to nurturing moments of connection over a cup of coffee.”

Starbucks IconSiam also features an extensive food menu, including artisanal pastries baked in-store and Starbucks’ desserts served with ice cream.

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