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Japanese supermarket Kinokuniya opens pop-up stores in Singapore

Japanese supermarket chain Kinokuniya is to make Singapore debut with its first pop-up series in the city. 

The pop-up stores will offer an exclusive range of products from Japan, including Strawberry Butter, Premium Truffle Soy sauce and Drinking Yuzu Vinegar.

In the stores, Kinokuniya will offer its original eco-bags. Customers will also receive Mini Cooler Bags as part of the brand’s promotion. 

The pop-ups will be open in Japan Rail Cafe and Isetan Scotts Departmental Store until March 18. 

Founded in 1910 as a fruit merchant in Aoyama, Tokyo, Kinokuniya operates 34 stores mainly in the Tokyo metropolitan area. These include stores inside train stations which mainly retail ready-to-eat foods and specialty bakeries.

In English, the brand’s name is spelled the same way as the Japanese bookstore chain which has stores in Singapore and Thailand, potentially leading to some confusion.

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