Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Opinion: Why data and real estate go hand in hand

As the retail industry adjusts to the aftershocks of the abrupt acceleration towards e-commerce that characterised the Covid pandemic, retailers and landlords alike are facing a future where data — and our ability to draw decisions from it at scale and pace — could be more valuable than the real estate in which their operations are located.  We can already see this trend playing out in the latest round of retail acquisitions globally. British e-commerce giant ASOS bought Topshop and its