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Opinion: Why data and real estate go hand in hand

Physical retailers need to lean on data in the current climate. Image: Bigstock.
As the retail industry adjusts to the aftershocks of the abrupt acceleration towards e-commerce that characterised the Covid pandemic, retailers and landlords alike are facing a future where data — and our ability to draw decisions from it at scale and pace — could be more valuable than the real estate in which their operations are located.  We can already see this trend playing out in the latest round of retail acquisitions globally. British e-commerce giant ASOS bought Topshop and its