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Michelle Grujin

From the author

Opinion: Why retail needs to be elevated from a job to a career

Young Australians see retail jobs as a stop-gap in their careers rather than a long term proposition.

Why your workforce should be digitalised by now

With the last 18 months of rhetoric about digital disruption trained on the customer experience, many retailers have neg...

Opinion: Say hello to the new face of beauty retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining ho...

Opinion: Don’t make your returns problem an experience problem

s lockdowns continue around the world and e-commerce rises, retailers are also now dealing with an ever-increasing surge...

How retailers are overcoming the tyranny of distance

As e-commerce ramps up and customer expectations continue to rise, it’s time for businesses to revisit their supply chai...

Opinion: Yes, retailers need an app, but they also need a strategy

According to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for orde...

Why big brands like Nike, Swarovski are betting on DTC

From Adidas to Swarovski, and Unilever, here's why the DTC strategy works for businesses both big and small.

Opinion: Why data and real estate go hand in hand

Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...

Seven customer trends that will redefine retail in 2021

From collective displacement to the dealing with the loss of tightly-held rituals, here's how customers are feeling in 2...

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

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