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Michelle Grujin

From the author

Why big brands like Nike, Swarovski are betting on DTC

From Adidas to Swarovski, and Unilever, here's why the DTC strategy works for businesses both big and small.

Opinion: Why data and real estate go hand in hand

Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...

Seven customer trends that will redefine retail in 2021

From collective displacement to the dealing with the loss of tightly-held rituals, here's how customers are feeling in 2...

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

Opinion: Why coming up with a Plan B is the future of retail

The industry has never been in greater need of timely, accurate and responsive demand monitoring and forecasting than no...
A sales assistant at the cash register.

Opinion: No going back for consumer brands

The pandemic has changed consumption for at least the next decade. Here’s how your business can adapt to the new normal.