
Michelle Grujin
From the author

Why big brands like Nike, Swarovski are betting on DTC
From Adidas to Swarovski, and Unilever, here's why the DTC strategy works for businesses both big and small.
Mar 29, 2021

Opinion: Why data and real estate go hand in hand
Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...
Mar 3, 2021

Seven customer trends that will redefine retail in 2021
From collective displacement to the dealing with the loss of tightly-held rituals, here's how customers are feeling in 2...
Jan 28, 2021

Opinion: When retail meets virtual reality
The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.
Dec 10, 2020

Opinion: Why coming up with a Plan B is the future of retail
The industry has never been in greater need of timely, accurate and responsive demand monitoring and forecasting than no...
Oct 30, 2020

Opinion: No going back for consumer brands
The pandemic has changed consumption for at least the next decade. Here’s how your business can adapt to the new normal.
Sep 29, 2020