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Havaianas APAC president reveals digital expansion strategy

For global flip-flop brand Havaianas this year, product innovation, collaboration and digital expansion are all top of the agenda, backed by a test and learn culture, according to APAC president Robert Esser. This will be evident through its roll-out of several digital initiatives this year in China, such as the upcoming launch of a WeChat mini program. “The next evolution in our journey will be the WeChat mini program,” Esser revealed during a masterclass he presented at Retail Week. “Thi