American fast-casual restaurant chain Nathan’s Famous is to expand its retail network to Southeast Asia as part of its global expansion plan.
In partnership with Intelligent Kitchens, Nathan’s Famous will launch both brick and mortar stores and its ghost kitchen concept, Wings of New York, in Indonesia, Malaysia and Singapore.
“We are embarking on a new chapter in our company as we continue to grow the brand’s presence all across the globe,” said James Walker, senior VP, Restaurants at Nathan’s Famous.
“In some areas, new locations will build upon a current customer base, while other locations will be the first time consumers can experience the true flavor of New York.”
The Nathan’s Famous menu will include the brand’s signature hot dogs and crinkle cut fries. Meanwhile, the Wings of New York menu will feature tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles.
The Southeast Asia launch is part of a global expansion plan, which will see its debut in international markets such as Mexico, Canada and Brazil.
Nathan’s Famous is available in 16 countries through its restaurant system, foodservice sales programs and product licensing activities.