Omnichannel fashion platform Pomelo has launched a localised online store in the Philippines as part of its digital footprint expansion in Southeast Asia. 

The Philippines’ online store will see Pomelo’s exclusive collaborations and fashion-forward apparel, including the new Spring Summer 2021 Collection.

The store also features the brand’s cashback reward and loyalty program ‘Pomelo Perks’. 

According to the company, monthly orders from the Philippines currently account for 10 per cent of Pomelo’s total order. The brand’s listing on Zalora Philippines has amassed more than 100,000 unique orders from locals.

Coinciding with the brand’s eight year anniversary, the launch will help strengthen Pomelo’s presence in Southeast Asia as well as increase its market share in the Philippines.

This year has seen the brand’s effort to expand in the region increase, with new stores in Singapore and Indonesia. Pomelo will also launch a flagship store in Malaysia this May.