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Analysis: This is how Nike’s digital sneakers could work in the future

In late 2019, Nike was awarded a patent for a non-fungible token (NFT) based footwear technology linking virtual and physical items. The tokenised shoe identifier called The CryptoKick (not yet released) will link a virtual shoe to a record on the blockchain built around Ethereum’s ERC721 token standard.   It seems that either Nike employed an innovation psychic or they were confident that embracing new technologies now would change the game and boost the brand experience and product