K11 Concepts has opened its latest K11 Art Mall, its second in the city of Wuhan and part of a network of 40 sites planned across 10 Greater China cities over the next five years.
K11 Art Mall I follows Wuhan K11 Art Mall II and the linked Avenue 11 office development, the only large-scale commercial complex to open in the city last year.
Like the others – including the flagship K11 Musea which opened in Hong Kong in late 2019 – the mall targets young, emerging high-spending Chinese by delivering what founder Adrian Cheng describes as an immersive cultural-retail experience.
“Wuhan K11 Art Mall marks another milestone in the group’s efforts in establishing cultural-retail destinations across Greater China, which is also … a business model that seamlessly integrates art and culture,” said Cheng.
“It is a witness to the resilience of Wuhan, the City of Heroes, in its recovery from the pandemic. The cultural and artistic inspirations generated through this platform will be driving the collaborations among tenants, artists, creative talents, business partners, consumers and the wider community in Central China,” he said.
The new mall’s interior is designed to resemble a giant music box. The atrium features the shape of a pipe organ running from first to top floors with gear-shaped designs.
A rooftop Cherry Blossom Garden and a musical Urban Farm are designed to “strike a balance between city and nature”.
Some 30 international brands will make their debut in the city, region or country at Wuhan K11 Art Mall I, including Antonia, I.T, Alexander McQueen, Gentle Monster, Zadig & Voltaire, Stella McCartney, Whatever, MissLace, Onewswear and Ubras. Ermanno Scervino chose the mall for its first Central Chinese flagship store, while Golden Goose, O Bag and Ogonblick opened their first Wuhan stores.
The mall also offers new food & beverage experiences, including the first Senses Amuseum Van Gogh Art Coffee in Central China, the first Wuhan store of Xinkale South Korean Cuisine and Xiyouji Barbecue, and a new concept store by Always Thumb-up.