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DFS unveils stage 2 of its Hainan experiential store

DFS Group has unveiled the second phase of its experiential store within the Times DF x DFS Haikou Mission Hills Duty-Free Complex in Hainan.

Themed ‘The World in a Day’, the store will feature several interactive displays and attractions, while housing a collection of products including fashion, beauty, watches, and jewellery. DFS will also introduce its largest Beauty Hall at the Hainan store.

With further stages yet to come, the complex, spanning more than 50,000sqm, is scheduled to be completed within the next two years.

‘The World in a Day’ features a large unique red facade with glass walls. Upon entering the store, customers will walk through a cylindrical tube, which resembles an airline fuselage but “reflects the skyline high above the city of Shenzhen, home to DFS’ partner Shenzhen Duty Free Group”.

“At a time when our treasured customers in China are unable to travel overseas, it gives us great pleasure to bring the world to them,” said Benjamin Vuchot, chairman and CEO at DFS Group. “Through our store, we invite customers to visit new and familiar destinations alike, and to experience some of the best luxury products that those locations can offer, all under one roof.”

The DFS’s store attractions are named after the world’s famous cities such as Venice, Paris, Sydney and Macau SAR.

While the floating city of Venice features Renaissance architecture, the City of Love in Paris houses an Art Nouveau display that honours the city’s distinctive Metro transport line. The sunlit harbour of Sydney presents a racing sailboat and brightly coloured tropical fish dart across an interactive display. Meanwhile, the Macau SAR zone houses the historic facade of St Paul’s.

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