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How Myntra, Zozotown and other leading Asian retailers pivoted during Covid

Retail has changed forever. Since the outbreak of the Covid-19 pandemic and the resulting lockdowns and restrictions, consumer habits are no longer the same as they were before.  Online purchases have increased exponentially with global online sales reaching nearly US$4.29 trillion last year, which is 24 per cent more than the previous year. Asia Pacific accounted for a significant piece of the pie with a 62.6 per cent share. Furthermore, Euromonitor International projects that&nb