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Ikea and Sephora: Why businesses need to go beyond the bottom line

In modern-day retail, businesses need to show that they care about something other than making a profit to succeed in the long-term, according to retail leaders from Sephora and Ikea. “At Sephora, one of our key priorities right now is really being an inclusive community,” said Sephora CEO and president Jean-André Rougeot at this week’s National Retail Federation’s State of Retail and the Consumer conference. Rougeot added that consumers are increasingly seeking to support brands that

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