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Beyond the digital catwalk: Why LVMH is teaming up with Google

LVMH manages a portfolio of luxury fashion brands, including Fendi. Image: LVMH
Luxury group LVMH has announced a new strategic partnership with Google Cloud as it looks to accelerate innovation across its brands and leverage artificial intelligence (AI) and machine learning technology to create more personalised customer experiences.  The partnership was announced by Toni Belloni, group managing director at LVMH, at the Viva Technology in Paris on Wednesday.  “This new, unprecedented and significant partnership with Google Cloud is the reflection of our high am