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H&M: ‘Marketplaces in Asia are ahead of the rest of the world’

H&M will close another two stores in Australia next month. Image: Supplied
When it comes to selling affordable basics and trendy designer collaborations to customers, H&M is increasingly looking beyond its own bricks-and-mortar stores and e-commerce sites to third-party marketplaces. And nowhere is this more apparent than in Asia, where online marketplaces dominate the local e-commerce industry.  Since the fast fashion brand first launched on Tmall in China in 2018, it has continued to embrace third-party marketplaces in the broader region, including Myntra in Ind