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Levi’s CMO: “I don’t think skinny jeans are truly dying”

Levi’s CMO Karen Riley-Grant. Image: Supplied
The so-called death of the skinny jean — a style that has reigned supreme for the better part of the past two decades — has been making headlines in recent months. But while Levi’s Spring/Summer 2021 collection seems to confirm that looser looks are in, with its ‘70s-inspired high-waisted flare cuts for women and relaxed fits for men, it may be too soon to say goodbye to the skinny jean just yet.  We spoke with Levi’s chief marketing officer Karen Riley-Grant about the lat