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Analysis: Inside China’s ever-growing ‘he’ economy

When it comes to the biggest markets in the world, in terms of consumers, China is at the top of the list. Since men make up the majority of the market, they are the largest consumer group in the world, numbering over 723 million, according to figures from the National Bureau of Statistics in China.This is almost 35 million more than the number of women in the country. This large group of men is the foundation of China’s “he economy”. As times change, the behaviour of this consumer group i