From the author
Hot summer: Inside China’s thriving ‘cool economy’
While the cool economy has always been around in China, 2022 is the year that China is battling its worst heat waves on ...
Alone and thriving: Inside China’s singles economy
More of China’s young people are opting for the solo life and spending on items like individual-sized appliances and mea...
Analysis: Inside China’s ever-growing ‘he’ economy
As times change, the behaviour of this consumer group is also shifting and how they’re spending isn’t the same as 10 yea...
The rise of new beauty realities in China
Growing consumer interest in homegrown brands, male grooming and medical intervention is driving rapid growth in China’s...
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